The Home Biz Network

Anyone who has entered any kind of profession knows that to be effective in that profession you have to get educated. Why then is it, that when someone decides to start a home based business, many people think that it will run itself if we plug into the company website and hand out a few DVD's?

Think about that a minute. Doctors and lawyers spend eight to ten years in school and spend tens of thousands of dollars for their education. They're in debt their first few years in their new profession paying off that education. We are so blessed to be in the industry we're in because the income potential compared to the start-up cost is huge.

The blessing can also be a frustration because unfortunately the old school methods teach that our business is just about "sharing" and like "recommending a restaurant or movie". The faulty logic in that way of thinking is that when you "share" no money changes hands and unless you're a movie or restaurant critic, you don't get paid for recommending anything. Unless I'm wrong, we all get into business to make money.

That thinking leaves the average home based business owner wondering where to turn when they've run out of people to talk to.

The solution to the old school way of doing a networking business is to learn, learn and learn some more how to market both yourself and your business.

It's not enough anymore to use the 3 foot rule and buy leads. It costs way too much, waists too much time and isn't nearly as effective as learning how to market your business and attract people who want what you have to offer. People coming to you? What an exciting concept!

Where do learn about marketing? And especially internet marketing?

The internet is a great place to start and you'll find tons of information from every self proclaimed internet marketer out there. That's where you have to be careful because you'll find every kind of marketing program known to man.

Many of the "gurus" you'll encounter are making their money selling programs on how to market on the internet. Do you see a problem here? Most have never built a home based business and may not teach what you really need.

The top programs I've found are Ann Seig's The Renegade Network Marketer and Mike Dillard's Magnetic Sponsoring. Both programs were written for network marketers because both Ann Sieg and Mike Dillard are network marketers. I won't go into the specifics of each program here (that's for another article), but I will say that both will teach you not only to market your business and attract prospects to you, they also show you how to make money in the process so you don't go broke in the early stages of your business.

Make money while you're making money? Now there's a win-win!

You've probably heard the saying that if you're not moving forward, you're moving backward? It couldn't be more true than when it comes to running your own business. Investing in yourself by learning effective marketing techniques through books, webinars and all the other great stuff available will put you light years ahead of the old business methods. Investing too in yourself, in your own personal growth and development will pay you back hundreds of times over in the years to come.